Web Design

Depending on what you’d like to accomplish with your website, I may be able to design and develop it on my own. With other sites—MYSQL database driven sites for example—I’ll work with a developer who uses my client-approved layout to develop a site under my art direction. For some clients, a content management system works very well. It’s a cost-effective option that allows you to easily make changes to copy and even add pages as needed. An initial conversation helps us determine the best approach to achieve your online marketing goals.

HopCity Website Design
Hop City is a retail shop introducing customers to a unique selection of wine and their biggest focus on craft beers.
CHALLENGE
HopCity needed to differentiate itself from the glut of wine and liquor stores in the area. With a name already in place, the owner wanted an agency that understood his vision for the company. He also knew he’d need to use the Web as part of an integrated marketing plan to drive customers into his store.
SOLUTION
Working with PR firm Cohn Overstreet & Parrish, Snowball designed a HopCity logo and complementary look for its website, in-store signage, business cards and membership cards. An “Express Card” program was designed to encourage customers to become part of the store’s online community, where members can rate beers they recently tried and learn about new beer and wine recommendations. The backend database segments market by beer and wine style preferences.
RESULTS
The craft beer inspired look and feel of the site and marketing materials, along with the integrated marketing approach enabled by development of the online community allowed Hop City to be at 75% of traffic goal within three weeks of opening its doors.

InsureTrust Website Design
BACKGROUND
Insuretrust, a national insurance wholesaler, helps companies reduce their exposure to emerging risks. Selling directly and through their network of independent broker customers, they simplify insurance for companies facing risks related to cyber liability, technology errors and omissions issues and miscellaneous professional liability.
CHALLENGE
The company’s website was showing its age: broken links, outdated look and feel—and the marketing director had been frustrated by its inability to track visitors. This lack of functionality meant email marketing campaigns were yielding very little meaningful data about his market, leaving him largely in the dark about the company’s online pipeline.

The content and navigation of the site lacked clarity and ease of use, causing confusion and missed sales opportunities. Finally, Insuretrust felt its old logo and identity were no longer communicating their value effectively.
SOLUTION
Working with PR firm Cohn Overstreet & Parrish, Snowball put a new “face” on Insuretrust’s identity, designing a new visual brand to better reflect the company’s position as a marketplace leader. The new logo features a green sphere, which represents the global span of the company’s work, and “green for go” to emphasize safe business transactions.

Based on this new identity, Snowball created new stationery and a cleaner look and feel for the website—along with easier online navigation to make Insuretrust’s knowledge resources easier to access for brokers and customers.

The new site’s backend also allows the company to track site traffic and gather valuable data about visitors to determine their interests and market to them more effectively.

Brainstorming ideas for updating the website with Insuretrust, Snowball was able to zero in on an opportunity for the company: why not offer online tools that would make it easier for independent brokers to sell Insuretrust products to their customers?

A second website was born under the EmergingRisks.com domain to provide password-protected access to Insuretrust’s proprietary case studies and other resources. Online tools were created that allow brokers to customize documents—with their own visual identity and contact info—that illustrate the value of Insuretrust’s products.

Serving as creative director of the project, Snowball worked with the web developer to consistently implement the company’s new look and feel throughout the re-design of the old site and design of the new sites.
RESULTS
The new Insuretrust site allows the company to better serve its brokers by offering sales tools that make it easy for them to create their own co-branded collateral. Metrics on site visitors enable the marketing director to target more effective campaigns. As a result, leads from the website have increased 800% since the site was redesigned.

Celebrate Diversity in Fashion Website Design
Working with PR firm Cohn Overstreet & Parish, Snowball designed this website for Macy’s as part of black history month to celebrate diversity in fashion. The site features black fashion designers, as well as Latino and Asian fashion designers.

ClienTracs Website Design
ClienTracs is a software development company serving financial institutions. Snowball created this new website design to communicate the value of their products and services in a more straight-forward manner. Site offers visitors the option to request an online demo.

AdecTec Website Design
CHALLENGE
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SOLUTION
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RESULTS
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Kennedy Associates Website Design
Atlanta architectural firm, Kennedy Associates, needed a new website to shorten their sales cycle. To help close sales faster, the firm can now direct prospects to their site to view similar work they’ve done for other clients, rather than asking them to wait on snail mail to receive samples.

NetAxios Website Design
CHALLENGE
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SOLUTION
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RESULTS
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Atlanta Photographic Society Website Design
CHALLENGE
Atlanta Photographic Society’s (APS) website was difficult and time consuming for members to update. The confusing navigation and dated look and feel didn’t attract visitors or help members. The organization’s logo was 30 years old and unreadable.
SOLUTION
Snowball designed an attractive new website that’s fast and simple to maintain. New user-friendly site navigation makes it easy for site visitors to see all the great benefits offered by APS and for members to take full advantage of their membership.

The site now features past and present photo competition galleries to highlight members’ award-winning photographs and is flexible enough to expand with the organization. The site now includes a press room and member forum to help keep members informed and involved.

A new club logo was designed with graphic guidelines and standards to help maintain consistency across club communications.
RESULTS
The new online forum is regularly used by members to share tips, seek technical advice and discuss club outings. By fostering this online community, the new site allows APS to further enrich the benefits of membership.

National Solvent Exchange Website Design
CHALLENGE
To revitalize the company during a slowdown, National Solvent Exchange (NSX) needed help in rebuilding its brand.
SOLUTION
Still photography was used to visually document the business and give new impact to NSX’s business story. Snowball created elements that are visually appealing and directly communicate NSX’s unique selling proposition.
RESULTS
The new brand has allowed NSX to more powerfully present the value of its offering. The company has been successful in rebuilding recognition and has maintained its position as one of the southeast’s leading solvent exchange companies within the printing community.

Royal Highlands Community Website Design
Royal Highlands, a residential golf community in Orlando, Florida, needed a new website to promote the value of living at Royal Highlands to prospective buyers and to foster community and communication among existing residents. The new website design provides easy access to information on community activities and a detailed calendar of events. Residents have an online forum to keep in communication with everyone.

Hire Snowball!