Hi there—my name is Chris Handley, Snowball’s creative director. Welcome to my website.
What I’ve learned over 20 years as a graphic designer is that good graphic design supports real-life business objectives. I work with a network of professionals who share that philosophy. As a virtual creative agency, we’re able to be as small as one graphic designer (me) or as large as needed to provide turnkey marketing solutions.
Click here to see some of the work we’ve done for companies like yours.
I earned second place for this digital photo entry from the Atlanta Photographic Society's photo competition in August, 2010. I took this image in Montalcino, Italy and call it, Evening Stroll. The funny part about this image – I had to position myself to use the women on the right to hide my wife in the background. I love my wife, but I did not want her in the shot with the three elderly Italians as they took their evening stroll. 
What I’ve learned over 20 years as a graphic designer is that good graphic design supports real-life business objectives. I work with a network of professionals who share that philosophy. As a virtual creative agency, we’re able to be as small as one graphic designer (me) or as large as needed to provide turnkey marketing solutions.
Click here to see some of the work we’ve done for companies like yours.
3rd Place - Monochrome Photo Entry
Tue, Sep 14 2010 10:16 AM
| Photography
| Permalink
Although most of my trip to Italy was filled with rain, my wife and I forced ourselves to dawn our rain gear and explore the many towns in and around Tuscany. I earned third place for this monochrome photo print entry from the Atlanta Photographic Society in August, 2010. The rain finally let up and left the streets of Siena with a wonderful reflection on the wet pavement and beautiful contrast of light and darks. Well worth the wait for a break in the constant rain fall.
Comments (1)
2nd Place – Digital Photo Entry
Tue, Sep 14 2010 09:52 AM
| Photography
| Permalink
Call-To-Action
Mon, Aug 16 2010 06:45 AM
| Website Design, Print Design
| Permalink
When it comes to designing brochures and direct mail campaigns, one of the most common pieces of information I recommend to my clients is a call-to-action. Typically, this is positioned at the end of your marketing piece. Tell your audience what you want them to do. Sometimes you want your audience to call you for a free estimate, or to visit a website to enroll for an event. You can have a great looking brochure, but without a call-to-action, you're missing an opportunity for new business. Seems obvious, but I see it left off of many marketing pieces all the time.
APS turns 40 with a fresh new look.
Sat, Jul 10 2010 11:55 AM
| Photography, Website Design, Logo Design, Print Design
| Permalink
2010 is a big year for the Atlanta Photographic Society (APS), the oldest photography club in Atlanta. This is their 40th anniversary and to help celebrate the occasion Snowball Creative Group designed a new identity, website design and 40th anniversary promotional logo.
The club’s past website was difficult and time consuming for members to update. The confusing navigation and dated look and feel didn’t attract visitors or help members. The organization’s logo was 30 years old and unreadable.
Snowball designed an attractive new website that’s fast and simple to maintain. New user-friendly site navigation makes it easy for site visitors to see all the great benefits offered by APS and for members to take full advantage of their membership.
The site now features past and present photo competition galleries to highlight members’ award-winning photographs and is flexible enough to expand with the organization. The site now includes a press room and member forum to help keep members informed and involved.
A new club logo was designed with graphic guidelines and standards to help maintain consistency across club communications.
The new online forum is regularly used by members to share tips, seek technical advice and discuss club outings. By fostering this online community, the new site allows APS to further enrich the benefits of membership.
1st Place – Color Photo Print Category
Sat, Jul 10 2010 11:53 AM
| Photography
| Permalink
Many of you may be surprised to learn that one of my hobbies is shooting photography. I belong to the Atlanta Photographic Society, Atlanta's oldest photography club. Our club just celebrated it's 40th year anniversary. I enjoy entering photo competitions and learning how to improve my skills as well. The winning image is a shot I took at San Luca, Bologna, Italy.